The goal of the proposed design is to create a more user-centered shopping experience that will help customers relate to the products and feel confident about their purchases by understanding customer needs and pain points. 

When shopping for beauty products, one of the pain points most buyers encounter is the uncertainty of a product is suited their skin-type. Buyers need to read the product's detailed description to find information they are looking for, which can be time consuming and confusing. 

For the proposed design, I made changes to the color scheme to emphasize key information. I used pink to highlight essential features and information, while Black was used for buttons to create strong contrast and ensure they are easily distinguishable from the primary pink color. Additionally, I have included key features such as which skin type a product is best suited for and included information on whether a product is vegan and cruelty-free, as well as highlighting the top three benefits of the product. These features can all help customers make informed decisions.

Proposed design:

1. Top header: Kept it clean and clutter-free by only emphasizing Free Shipping notice to influence purchase decisions.

2. Navigation bar: Made common actions, such as view cart and search, easily accessible. 

3. Brief Product Description: Added this information above the fold to let buyers immediately know the benefit of the product.

4. Interaction Actions: Included a 'Share' button allows users to easily share the product to third-party apps, and a 'Favorite' button to save the product for later. Both features encourage user engagement. 

5. Enhanced Product Image Design: Kept it clean and clutter-free by removing the image thumbnails and instead using a number indicator to show the number of product images. 

6. Highlighted Key Benefits: This would help the buyer make an informed decision.  

7. Delivery Information: Moved the delivery information under the 'Add to Cart' button to inform users about the delivery information near the main action button, without having to search for the information elsewhere (i.e scroll up to the top, etc.)

8. Added Cross-Selling: To help buyers learn about complementary products that can enhance their skincare routine. Returning customers who already use the product can easily add these items to their cart, making their shopping experience more convenient.

9. Added Customer Review Summary: To provide buyers with a quick overview of what customers are saying about the product, including both positive and negative feedback.

10. Added Review Keywords: This section highlights the top keywords used in reviews, helping buyers quickly identify the product’s strengths, neutral points, and areas where it may fall short.  Tapping or clicking on a keyword will filter the reviews to show the relevant feedback. 

In conclusion, understanding your customers' needs and pain points, will help us design solutions that truly address their concerns, enhance their experience, and ultimately drive customer satisfaction and loyalty.